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Revenue from the US and Canada increased 161% year-on-year (or 176% in constant currency) to €56.9 million.

This was due to its partnership with Hard Rock Bet in Florida, and the strength of its games powered by Past Motor Racing (PMR). These are expected to normalise in subsequent quarters.

North America continues to be a strong and prominent region for Playtech. US general manager Jonathan Doubilet told iGB’s sister publication GGB in June that it had exceeded its expectations in the region.

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“The time was right to reassess this crucial policy area, focusing on the topic of gambling advertising where the former committee’s strong recommendations have been largely unaddressed and where substantial developments in the gambling advertising landscape since 2020 have demanded a re-evaluation of the policy options,” he said.

The committee has advocated for applying a public health framework to gambling advertising regulation. It criticised the existing patchwork of self-regulation, noting the Advertising Standards Authority (ASA) codes, co-regulation for broadcasts and industry-led voluntary measures, were inadequate.

Instead, the report recommended that advertising regulation be placed on a statutory footing under the Gambling Commission. 

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That lineage is the wider takeaway. Play’n GO is treating personality and humor as a repeatable content pillar, not a one-off gimmick, and Frank’s suburban garden feud reads as another entry in a deliberately recurring style.

The premise leans into that identity. “Frank is outnumbered in his own garden and refuses to accept it, and that came through in the artwork early,” Wallentin said, describing a setting in which a grumpy gnome defends his lawn against the gang next door.

the release signals a provider comfortable iterating on both a familiar mechanical family and a familiar creative template