Mad Muertos

About Mad Muertos

The report singled out several marketing tactics which had been flagged as particuarly concerning.

The first was direct marketing (emails, texts, push notifications). Citing randomised studies, the committee noted that limiting direct marketing resulted in reduced betting and fewer short-term harms. 

Referencing an Australian study on direct marketing and its link to gambling harms, Dr Philip Newall, senior lecturer at the University of Bristol noted that “causality was established by getting a random subset of participants to opt-out of receiving direct marketing offers”.

How to play Mad Muertos

This year sees the return of the majority of our judging panel for either the first, second or third consecutive year! Their confidence in the campaign, and how it’s run is a real testament to Most Influential Women, and how highly it is regarded across the sector, particularly as these types of lists and rankings gain popularity across industry media.

As of today, submissions for the 2026 iGB’s Most Influential Women list are open! We are once again looking for nominations that highlight all facets of the sector, and the women who are championing change and acting as leading forces within their company, or the sector more broadly.

Please provide as much detail and insight as possible on the person/s you are nominating. The more information and background we receive, the clearer the picture of their career and achievements can be.

About Mad Muertos

“These jobs matter. They matter particularly in communities where good local employment can be difficult to find.”

She emphasised that half of Entain’s retail employees were women, with over 50% working flexible or part-time hours. More than 2,500 of its employees are under 25 years old.

The letter argues that the proposed increase would hit the workers and communities Labour’s “Makerfield Test” is supposed to protect, while potentially costing the Exchequer money rather than raising it.