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The AI-generated image of Davies’ father then urges viewers to visit the same online casino he used. Users who click the ad are redirected to Oxibet, an offshore gambling platform based in Comoros.

The Sun quoted Davies’ agent, who called the advertisement “lies” and confirmed that the soccer star has no ties to any gambling sites.

A fraudulent ad directing consumers to an unlicensed offshore operator highlights the exact issue Alberta sought to address by adopting an Ontario-style regulated iGaming model.

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In March, courts in London and Dubai imposed a worldwide freezing order on Raja’s assets up to £1.3 billion.

The order requires Raja to disclose assets worth more than £10,000 ($13,000) and limits his personal spending to no more than £5,000 ($6,700) per week without explicit consent from MFS administrators.

The UK’s Financial Conduct Authority (FCA) subsequently launched an enforcement investigation into MFS.

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Sponsorships and advertising with sports teams was also flagged as according to the report, voluntary efforts had failed to reduce the industry’s exposure. 

With int he report Dr Matt Gaskell MBE observed that “overall exposure (including shirts, hoardings, logos, sponsorship and related marketing) during live sports programmes does not show that self-regulation has reduced exposure meaningfully”. 

Voluntary efforts have included Premier League football opting to ban front-of-shirt gambling sponsorships, as of the beginning of this current season. Although, branding remains on training kits, shirt sleeves and across stadium advertisements.